Naptha AI Brand Guide
Naptha Logo and Brand Kit
Logo Variations
Horizontal
Use in all horizontal contexts.
Icon / Symbol
Use in social and accent contexts.
Horizontal
Use in grayscale horizontal contexts only
Icon / Symbol
Use in grayscale social and accent contexts only.
Horizontal
Use in all horizontal contexts.
Icon / Symbol
Use in social and accent contexts.
Horizontal
Use in grayscale horizontal contexts only
Icon / Symbol
Use in grayscale social and accent contexts only.
Typography
Every great story needs its own style of telling. These font families are how we tell ours, making our brand's personality shine through every word.
Principles:
Use for headings of any size.
Only Medium weight should be used.
Principles:
Use for all text other than headings.
Regular and Medium weights can be used.
Brand Colors
The primary Naptha palette is dominated by Velvet black and Vibrant White complemented by a pallet of colors seen in the iridescent shimmer of liquid fuels. These colors together represent the Naptha platform fueling decentralized AI.
In most contexts Velvet Black should comprise half or more of the color pallet. Like the light generated by burning fuel, this allows the remaining colors to burst out from a dark background.
In contexts were a dark background is not desired or to add a little flare, we can use fuel gradients in the Naptha primary colors for the majority of visual content (essentially reversing the balance).
Fueled By Naptha Badge
Where to Place Your Badge
Make it yours! You can showcase the badge prominently up top near your logo, or keep it subtle in the footer – both work great. If you're adding a link, point it to naptha.ai
Placement Options:
1. Website & App Display
Header placement
Footer placement
2. Pairing with Your Logo
Want to use both together? Just remember to give each mark some breathing room.
Check out this example to see how it should look:
